Colgate Bright Smiles, Bright Futures

Colgate Bright Smiles, Bright Futures

Consumer products company Colgate says that several studies have demonstrated a connection between poor dental health and low grade point averages.

And in some cases, children with poor oral health are nearly three times more likely to miss days at school than their peers due to dental pain.

Colgate has partnered with The Kids In Need Foundation and Country artist and mom Jessie James Decker as part of Smile for Picture Day – an annual campaign that uses the tradition of school picture day to promote healthy brushing routines.

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To kick-off this year’s campaign, Colgate has donated 25,000 Colgate Kids’ toothbrushes and toothpaste tubes along with $25,000 USD to The Kids In Need Foundation, a charitable organization that prepares children to learn and succeed by providing free school supplies to students most in need.

Each year, to help create healthy smiles, Colgate releases oral health curriculum. Additionally, throughout the Smile for Picture Day campaign, Colgate’s fleet of mobile dental vans will travel to more than 150 elementary schools providing free dental screenings to children in need.

Consumers are encouraged to show their support for children’s oral health and this year’s campaign by sharing their camera ready smiles on social media sites such as Twitter and Instagram using #SmileforPictureDay.

To access free learning materials, mobile apps, videos and more, you can visit the Colgate Bright Smiles, Bright Futures website.

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