Moshi Monsters

Moshi Monsters

Global kid’s brand Moshi Monsters celebrates its fifth birthday with a special party in London this week. Parent company Mind Candy will be celebrating the five year existence of its brand.

The brand started out as an online world of adoptable pet monsters for boys and girls aged 6-12 back in 2008.

Moshi is said to be the biggest in the UK but has a global fan base. The top five territories are English speaking (UK, US, Australia, Canada and New Zealand).

According to the company, there are registered users across 150 territories and plans to internationalise in various languages as the brand rolls out on tablet devices in 2013.

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Michael Acton Smith, CEO of Mind Candy and creator of Moshi Monsters said: “Many people assume Moshi is a Japanese or American success story, but we’re very proud to say it’s a homegrown British phenomenon. The last five years have been an extraordinary journey. We’d like to say a huge thank you to the millions of children and parents that have adopted a monster and played within the weird and wonderful Moshi world.”

There’s still more to come from Moshi Monsters this year including the launch of its first movie and new experiences on touchscreen devices, says the company.

Mind Candy was founded by Michael Acton Smith in 2004. The company launched alternate reality game Perplex City before hitting on the idea of Moshi Monsters.

Based in London’s Tech City, the company has a team of over 200 now working on Moshi Monsters and other products for launch throughout 2013.

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