Nestle Waters North America announced its campaign, “Echale Agua a Tu Vida,” a national initiative to continue Nestle Pure Life’s brand platform of educating Latina mothers on the importance of healthy hydration and active lifestyles.
This year’s campaign extends the messaging through a partnership with the U.S. Soccer Foundation’s Passback Tour and free soccer instruction that emphasizes the importance of healthy lifestyles.
On Saturday, August 13, Cristina Saralegui, longtime brand spokesperson and supporter of healthy habits hosted a special event to unveil a newly refurbished field benefiting the Watts-Willowbrook Boys & Girls Club in South Los Angeles. Approximately two hundred boys and girls ages 5-12 participated in soccer clinics.
“I have dedicated my life to educate and empower Latinos to live healthier and more fulfilled lives,” said TV personality Cristina Saralegui. “Proper hydration is essential for healthy living.”
The initiative includes a series of interactive and educational soccer clinics for kids ages 5-12 scheduled through October in key Hispanic markets including: Miami, Los Angeles, Newark, Houston, Dallas, Las Vegas, Washington D.C., Chicago and Phoenix.
“Like any other mother, Latina moms lead active lives, so staying hydrated is crucial to living a healthy lifestyle,” said Laetitia Allexant, group marketing manager of Nestle Pure Life.
“This campaign goes beyond educating on the benefits of water; it’s really about inspiring moms on how to incorporate water into their daily routines and helping them achieve a healthier lifestyle.”
The integrated bilingual marketing campaign features local market radio buys, in-store retail POS and parking lot events with mini soccer clinic setups, and community partnership marketing in collaboration with the U.S. Soccer Foundation.
The national “Echale Agua a Tu Vida” sweepstakes is promoted online at www.echaleaguaatuvida.com where consumers can also find details regarding the Passback Tour.
The Nestle en Espanol Facebook page features the soccer tour calendar and photos from in-market soccer clinics and gives consumers an opportunity to enter to win a prize that includes a healthy family stay-cation for up to four family members.
The announcement was made today, August 16.