Fisher-Price, Inc., one of the world’s leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc., released Friday a short film entitled Wishes for Baby, marking the official launch of the Best Possible Start marketing campaign.
Directed by documentarian Patrick Creadon, and filmed with real parents around the world on New Year’s Day and the final days of December 2014, this short film captures the love and hopes all parents share for their children during those first moments after their baby is born.
“We hope parents will see themselves in the film and be encouraged to add their own wish for their child to the worldwide chain,” said Lisa Mancuso, senior VP of Fisher-Price Global Brand Marketing for the Baby business.
The short film captures the first wishes of new parents for their babies all around the world including: US, Japan, Mexico, Brazil, Kenya, Bangladesh, and Poland.
The 90-second film captures real parents holding their babies for the first time, showing that the best possible start in life begins with love.
Wishes for Baby is launched with paid media on Facebook, Twitter and YouTube, followed by a six-week social media engagement campaign across Facebook, Twitter, Instagram and Pinterest to gather wishes and inspire genuine conversation with parents via #WishesForBaby.