To ensure last mile reach, and keep pace with the changing communication paradigm, he said, government communication needed to incorporate innovative and out-of-the-box ideas.
He mentioned this Wednesday while interacting with the Indian Information Service (IIS) Officer Trainees of 2015 batch currently undergoing training at Indian Institute of Mass Communication (IIMC) in New Delhi.
Naidu said that it was a challenge for government communication managers to effectively design communication strategy for various government programs and flagship schemes.
He further added that communicating success stories about developmental programs like Swachh Bharat Abhiyaan, would inspire and motivate citizens and would engage them as stakeholders in the governance process.
Rajyavardhan Rathore, Minister of State for I&B, speaking on the occasion advised the officer trainees that there was a need to continuously learn and add value to their skills as well as the organization where they would be working.
IIS Officer Trainees also shared their experiences of the past 9 months of training with ministers.