Pune-based publishing house MediaNext Infoprocessors has launched interactive Augmented Reality (AR) coloring books for kids in India.
According to the company, Augmented Reality is the real time view of a physical environment which is enhanced by computer-generated content and effects such as sound and video.
In the first phase, MediaNext has launched two titles: Live Coloring Book: Live Heroes (priced at Rs. 399) and 3D Coloring Game: Speed of Sound (priced at Rs. 499).
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The company suggests that the AR coloring books are easy to understand. A kid has to color the pictures with any medium, download Devar Kids app on the smartphone and see the pictures come alive.
Kids can tease the character, play with them and even take photos with them. 3D Coloring Game brings colored cars into reality and with a click of a button one can start a racing game, says the company.
“At a time when kids are getting addicted to video games and social media, AR has the power to bring them back to books. It can act as a tool to bridge the gap between video games and books,” said Abhay Kulkarni, managing director of MediaNext.
“The AR books will certainly help kids to improve their learning ability and add an interactive element to the books,” he added.
MediaNext plans to launch around 19 AR books based on various themes under the brand name of ‘Menakabooks’. The recently launched books are available on e-Commerce portal Amazon.in.
Photo / Video courtesy: MediaNext