As part of its holiday Believe campaign, Macy’s has declared Friday, Dec. 12, as the sixth annual National Believe Day – devoted to embracing the season’s spirit of generosity and kindness toward others.
To honor this special day, Macy’s and Make-A-Wish will grant more than 50 “Wishes Across America” to children with life-threatening medical conditions.
Customers can share in the magic through a new, interactive Believe Together online hub, where they will be able to participate in and experience these heartwarming wishes via social media as they happen in real time.
Macy’s is also marking National Believe Day by offering a double donation, challenging customers to help the retailer raise additional funds to benefit Make-A-Wish.
In celebration of National Believe Day, Macy’s says it is offering a double donation – for every letter received in-store and online on Friday, Dec. 12 only, Macy’s will donate an additional $1 to Make-A-Wish, up to an extra $1 million, above the existing $1 million campaign goal.
Macy’s Believe campaign was inspired by the true story of 8-year-old Virginia O’Hanlon, who wrote a letter to the New York Sun newspaper in 1897 asking if there really was a Santa Claus.
The paper’s response, “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist …,” penned by its editor Francis P. Church, became the most reprinted editorial ever to run in any newspaper in the English language.
According to Macy’s, this year marks the seventh anniversary of Believe, which has raised more than $8.7 million to benefit Make-A-Wish since its introduction in 2008.
“Yes, Virginia” was created and produced by Macy’s and JWT in conjunction with The Ebeling Group and MEC Entertainment, a division of Mediaedge:cia.