Disney Store Releases Star Wars Tsum Tsum Collection
Disney Store today unveiled characters from a galaxy far, far away as a part of the Star Wars Tsum Tsum collection, which will feature characters from A New Hope, The Empire Strikes Back and Return of the Jedi and will come in three sizes – mini, medium and large.
Characters represented in the collection include: Princess Leia, Luke Skywalker, Chewbacca, Han Solo, R2-D2, Jabba the Hutt, Boba Fett, Darth Vader, Yoda, C-3P0, Ewok and Stormtrooper.
The collection will be launched exclusively at Disney Store locations – both in-store and online – in the U.S., Japan and Europe on February 16.
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Disney Store launched #TsumTsumTuesdays where a new collection of the adorable plush is unveiled the first Tuesday of every month.
With the February 16 release of the Star Wars collection, Disney Store will also kick off a new #TsumTsumTuesday release cadence with a new Disney, Marvel or Star Wars Tsum Tsum collection launching on both the first and third Tuesday of every month.
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The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan.
Disney Store is the retail merchandising arm of Disney Consumer Products and Interactive Media, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise.