BOOK IT!, a national reading incentive program created by Pizza Hut, is beginning its 28th year with enrollment in 680,000 classrooms across the country (U.S.).
More than 14 million students in 38,000 schools are involved in the BOOK IT! reading program.
In May, BOOK IT! announced it has joined with author Jeff Kinney and his book series “Diary of a Wimpy Kid” for the 2012-2013 school year.
“Diary of a Wimpy Kid” is integrated into all BOOK IT! classroom materials, teacher printables and web creative at bookitprogram.com.
“Year after year, the Pizza Hut BOOK IT! Program continues to reach new kids with a positive message about how rewarding reading can be,” said Shelley Morehead, BOOK IT! Program administrator. “Through our ‘Diary of a Wimpy Kid’ partnership and our 28 years of advancing literacy, we’re fortunate to have such tremendous support from schools around the country who want to make it great.”
With this new integration comes a fresh BOOK IT! tagline: “Read Your Heart Out,” motivating children to make reading an important part of everyday life. It was announced Wednesday, Oct. 3.
The “Read Your Heart Out” Quest involves 5 steps for young readers: rally readers, track reading minutes, take on the Principal’s Challenge, read to help kids who are hungry and share your love of reading.[ Visit the ultimate destination for global tech trends and news – RMN Digital – where technology gets simplified. ]
Resources are available for each step of the Quest at http://www.bookitprogram.com/readyourheartout/
The BOOK IT! Program is part of the “Share a Slice of Hope” movement at Pizza Hut. Share a Slice of Hope encourages consumers and Pizza Hut employees to help others through the company’s three philanthropic pillars: children’s literacy, world hunger relief and community involvement.
Photo courtesy: Pizza Hut