Consumer goods company ITC’s leading hygiene brand, Savlon India, announced Sunday its hygiene and health program – Savlon Swasth India Mission.
The program is designed to encourage behavioral change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools.
Savlon Healthy Hands Chalk Sticks emphasize the importance of washing hands before eating. Education in some schools in rural India is still through chalk and slate.
The genesis of this idea, according to ITC company, stems from the observation of everyday habits of these school children. Most of them use their hands to write as well as erase their slates.
Their hands are usually full of chalk powder at the end of their lessons. The lessons are followed by a meal break and washing hands is sometimes limited to a quick water wash under a tap.
Access to basic hygiene may at times be a challenge and washing hands with cleansers like soap before a meal is yet to become a widespread habit, the company observes.
“Savlon Swasth India’s Healthy Hands Chalk Sticks is a simple yet interesting innovation,” said Sameer Satpathy, chief executive, Personal Care Products Business, ITC Limited.
With Savlon Healthy Hands Chalk Sticks, the chalk powder on the hand turns into a cleanser like soap and generates lather as soon as it is placed under water.
The chalk dust forming lather on washing with water is stated to be a unique experience that engages children and educates them on the importance of cleaning with cleansers.
The use of Savlon Healthy Hands Chalk Sticks and the experience has been showcased in a short video. Launched Sunday, the video presents a glimpse of the world of these primary school children and their experience with the Savlon Healthy Hands Chalk Sticks.
According to the company, Savlon Swasth India mission has already reached out to more than 300,000 children and aims to reach 1 million children in a year.
Photo / Video courtesy: ITC Limited