Turner Broadcasting has announced the roll-out of Cartoonito, its creative preschool channel block, on African television on 12 October 2011.
Cartoonito is set to become an exciting new entertainment destination for preschoolers aged three to six and their parents and will broadcast daily on Boomerang, (DSTV channel 302).
The Cartoonito block will be a clearly signposted place where viewers can watch some of the best preschool content currently available globally, says the company.
Turner Broadcasting has picked up the new series of Bananas in Pyjamas as one of its flagship debut shows. Produced by Southern Star Entertainment/Southern Star Singapore (a division of Endemol Group) in association with the Australian Broadcasting Corporation, the series has a heritage and a quirky feel that will fit aptly with the channel’s brand attributes, the company believes. Bananas in Pyjamas is one of a number of high profile deal signings by the broadcaster.
Also forming part of the debut line up will be Jelly Jamm, an exciting new 3D animated series, co-produced by Spanish indies Vodka Capital, 737 Shaker and Radio Television Espanola. The preschool series which helps young children understand how to lead a healthy, active lifestyle will go into production early 2012.
Turner Broadcasting’s consolidated expansion into preschool signals an exciting new phase for its kids’ channels portfolio, with Cartoonito providing a stepping stone for preschoolers to its well-known Boomerang and Cartoon Network brands.
Also making the leap to Cartoonito across Africa will be the actual Cartoonitos, six animated character shapes that introduce shows in the continuity breaks, called Lolly, Bubble, Cuba, Spike, Ting and Ringo. As the familiar faces of the channel, the company says, the Cartoonitos bring Cartoonito its creative and identifiable personality.
Photo courtesy: Turner Broadcasting System