Facebook fans and online game lovers can spread the “joy” of giving and develop a better world for children – both on Facebook and in the real world – through Sojo Studios’ new Facebook game, WeTopia. This new way to Play for Good will help underprivileged kids, including Appalachian children benefitting from Save the Children’s literacy programs.

“Save the Children is thrilled to be part of Sojo Studios’ innovative approach to social gaming,” said Carolyn Miles, president & CEO of Save the Children. “WeTopia will help build awareness about important social issues and give people a fun way to make a lasting difference for children in need. Thanks to Sojo, millions of people can become partners in the work we do each day.”

As players grow their WeTopia villages and help their neighbors, they earn “Joy” currency which they can apply toward real-world projects such as building a school in Haiti, distributing meals and medicines to Haitian children and supporting summer literacy programs in Appalachian Kentucky.

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Players can choose projects to receive “Joy” and track their contributions through pictures, videos and in-game messages. WeTopia is free to play; players also can buy Facebook credits to spend in-game.

This hybrid model allows Sojo Studios to continually generate revenue, both through advertisers and sponsors as well as players’ purchases of social goods in-game, with a mandate to donate 50% of the net profits (never less than 20% revenue) to its charity beneficiaries.

In addition to Save the Children, other “joyful” non-profits initially benefitting from WeTopia include buildOn and Children’s Health Fund.

Save the Children is a leading, independent organization working for children in need in the United States and around the world.

Sojo Studios is an entertainment company creating social games where players directly support improvement projects in the U.S. and worldwide.

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