Radio listeners in markets across the country participated in the fifth annual Promesa y Esperanza (Promise and Hope) radio event on October 4-5, raising over $450,000 to benefit St. Jude Children’s Research Hospital, one of the world’s premier pediatric cancer research centers, celebrating its 50th anniversary this year.
During the two-day broadcast event, listeners in cities like Philadelphia, Charlotte, Boston, Providence, Minneapolis, and Kansas City, supported the fight against childhood cancer and other deadly diseases by making a donation.
Meanwhile, Hyundai Hope on Wheels, now in its 14th year in the fight against pediatric cancer, had announced the launch of its “Like 4 Hope” Facebook campaign. (Read: Hyundai Hope on Wheels Comes to Facebook)
The Davidson Media Group affiliate and participating independent stations transmitted approximately 30 hours of programming to raise funds so that no patient family ever pays St. Jude for anything.[ Also Read: Kohl’s Supports the Fight Against Breast Cancer ]
The donations will help cover the cost of treatment, travel, lodging, food and services such as schooling and rehabilitation to help improve the quality of life for patients and their families at St. Jude.
Donors are still welcome to participate and are encouraged to become Angeles de Esperanza (Partners In Hope) by donating $20 per month until October 16. For more information, visit promesayesperanza.org.[ Also Read: Celebs Star in Thanks and Giving Campaign ]
Since its inception in 1997, Promesa y Esperanza has raised more than $80 million for St. Jude Children’s Research Hospital.
During the event, listeners heard from four-year-old patients Gissel and Estevan, who have the most common type of childhood cancer, acute lymphoblastic leukemia.
Thanks to the financial support of Angeles de Esperanza , the hospital will continue providing Gissel and Estevan with the cutting-edge medical care they desperately need, and their families will never have to pay anything.