GapKids “Shine On” in Back-to-School Campaign
Gap shares stories about children who make the world a brighter place through their unique talents and community service in its Shine On marketing campaign for fall.
This campaign features the kids as they came together to paint a colorful mural on the campus of Daniel Webster Middle School in Los Angeles to give back to the community.
Ranging from one to 12 years old, the Shine On campaign features a ballerina, comedian, DJ, violinist and anti-bullying advocate alongside the winners of Gap’s sixth annual Casting Call contest.
Brought together to showcase GapKids and babyGap key product for fall, including Jewel Box Skinnies for girls and the Action Stretch Denim for boys, these children are shining examples of back-to-school style, says the company.[ Also Read: Gap Launches “Be Your Own T” Social Media Campaign ]
“Shine On exemplifies what it means to be bright by bringing together a group of exceptional children and empowering them to impact the world in a positive way,” said Seth Farbman, Gap’s global chief marketing officer. “By pairing our Casting Call finalists with a hand-selected group of children who are making a difference in the world, we’re capturing the optimistic spirit of what it means to be a Gap kid.”
In North America, Gap’s Shine On campaign appears in Gap stores in the United States and Canada, as well as online at Gap.com and on Gap’s social media properties.
The announcement was made today, July 30.
Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands.