Global sport brand PUMA and United Legwear & Apparel Co. LLC (ULAC), announced Monday that they are entering into a joint venture in North America for the production, sales, marketing, and distribution of PUMA children’s apparel from infant through boys’ size 20 and girls’ size 16.
The joint venture will be doing business as PUMA Kids Apparel NA, LLC; day-to-day operations will remain at ULAC’s New York City offices, with guidance and cooperation of PUMA North America’s creative, merchandising, sales, and marketing teams.
PUMA Kids Apparel NA’s first collection will launch at retail with the Spring / Summer 2015 line. Product design is heavily integrated into PUMA’s branding and culture, and ties back to the footwear and adult apparel lines as well as into PUMA’s extensive global marketing plans.
Many pieces are neon bright with splashes of black, white, or grey, made with comfort / performance fabrics and features, and cut in fashion-forward silhouettes.
Combined, these elements create a sleek, powerful look that reflects PUMA’s new brand positioning: Forever Faster.
Channels of distribution for PUMA Kids apparel include department stores, independent retailers, e-commerce channels, athletic and specialty chains.