Early childhood nutrition company Gerber announced Wednesday a new star and the winning entry of the sixth annual Gerber Baby Photo Search 2015 – baby Isla from Troy, MI.
The dimpled seven-month-old was selected as the Grand Prize winning entry from more than 170,000 entries. As the winners, Isla’s parents will receive a $50,000 grand prize, $1,500 in Gerber Childrenswear and the opportunity to be featured in 2016 Gerber ads.
Fans will also be able to follow along with Isla’s journey all year long as this year’s Spokesbaby through frequent updates featuring her adventures on Gerber’s Facebook and Instagram pages.
“Isla is always so happy, and we really think it showed in her winning photo. She’s got that same smile on her face every day. Plus her hair is so cute and crazy – it just adds to her adorable personality!” said Isla’s mom, Rachael.
“We still can’t believe we won because there were so many gorgeous entries, but we are so excited and grateful to see what the rest of the year holds as the 2015 Photo Search winners!”
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The annual Gerber Baby Photo Search was held online at Gerber.com/photosearch, where parents and guardians were invited to enter a photo of their child into the search during the entry period.
According to the company, a panel of judges reviewed the entries to find children from birth to preschool age whose photos displayed expressiveness and consistency with Gerber’s heritage.
Since the inception of Photo Search six years ago, Gerber has awarded seven (twins in 2013) other tiny tots the Photo Search crown. Last year’s winner, Grace, was the first baby to be awarded the title of “Spokesbaby.”
Gerber was founded in 1928 in Fremont, Michigan. Gerber Products Company joined the Nestlé family on September 1, 2007.