FashionPlaytes, the leading online clothing design experience for girls ages 5 to 12, and Hasbro, Inc. announced Tuesday the launch of the My Little Pony Design Studio. It is an e-commerce destination where girls can create their own fashions and have them produced to wear.
My Little Pony capitalizes on a growing trend toward customization and empowers girls to mix their favorite brands into their everyday wardrobes in a personalized way. Girls can combine embellishments with fashion-forward clothing to create new pieces.
“We are extremely excited about extending our relationship with Hasbro to the My Little Pony brand, creating an even more compelling design experience for girls,” said Sarah McIlroy, CEO of FashionPlaytes.
The My Little Pony Design Studio includes a variety of customizable apparel and accessory options, including dresses, tops, bottoms and bags. Site users can create designs for their FashionPlaytes.com portfolio that can be purchased and shared with other designers on the site.
“As Hasbro’s latest step into the user customization space, we look forward to seeing the FashionPlaytes design community welcome My Little Pony,” said Simon Waters, senior VP, Global Brand Licensing and Publishing at Hasbro.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings.