A Squared Entertainment and By Kids For Kids Co. team up with CreditReport.com to launch Warren Buffett’s Secret Millionaires Club “Learn and Earn” financial literacy promotion.
An expansion of the Secret Millionaires Club animated series that features Warren Buffett mentoring a group of kids through their own business adventures, key aspects of the campaign include: the “Learn and Earn” promotion.
It offers educational materials for kids in grades 3 – 6; the “Grow Your Own Business” Challenge — based on Mr. Buffett’s financial lessons — which invites kids to submit ideas for their own entrepreneurial endeavors for the chance to win $5,000.
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Finalists are given the opportunity to present their business ideas to Mr. Buffett himself in his hometown of Omaha; and the premiere of the first Secret Millionaires Club television special debuting October 23 (1 p.m. ET) on The Hub TV network.
Exclusively sponsored by CreditReport.com, the Secret Millionaires Club “Learn and Earn” financial education activities are being offered to kids in more than 100,000 U.S. schools, as well as numerous youth organizations throughout the country, including Jr. Achievement, 4H, Girls Inc, and Big Brothers Big Sisters.
The yearlong promotion, managed by kids marketing agency By Kids For Kids, provides fun, educational activities, extending the lessons from the Secret Millionaires Club animated series. All materials have been developed by leading educational publisher Houghton Mifflin Harcourt.
“We created the Secret Millionaires Club to entertain and enlighten kids about business and financial matters,” says Andy Heyward, CEO and co-founder of A2 Entertainment,
“The intention was never to teach kids how to read a balance sheet; we simply wanted to help them understand the world they live in. It is a timely topic that we are gratified to see expand to television and into schools to spread these valuable lessons.”
To further the lessons and values captured in the Secret Millionaires Club series and the “Learn and Earn” promotion, kids can participate in the “Grow Your Own Business Challenge.”
The Challenge is a national, online contest open to kids ages 7 – 16 to show off their entrepreneurial skills by submitting a new business idea. Winners – either individual or team – have an opportunity to win up to $5,000, as well as to present their ideas and have lunch with Mr. Buffett himself in Omaha. The contest kicks off October 20 and ends January 20 — enter at www.smckids.com.
The Secret Millionaires Club, at www.smckids.com, currently features 26 webisodes, games and activities.