GameStop Corp. (NYSE: GME), the world’s leading multichannel video game retailer, unveiled Friday a new store concept aimed at offering a new shopping experience.

The company will begin the roll out of approximately 80 GameStop Kids holiday store locations in select malls throughout the U.S.

From Angry Birds to Hello Kitty, GameStop Kids stores will feature an assortment of video games and accessories, video game licensed products, popular toy brands and collectibles like:

Skylanders: GameStop exclusive Golden Dragonfire Cannon Battlepack, additional characters, throws, backpacks, carriers and displays

Angry Birds: Angry Birds plush with sound effects, splat balls, mash’ems launcher pack, backpack clips, mugs and coming soon: Angry Birds Star Wars plush

LEGO: Lord of the Rings, Stars Wars and Harry Potter build sets along with Marvel character build sets

Star Wars: Two-foot plush talking Chewbacca, key chains, phone cases, banks and more

Minecraft: Minecreeper head, LEGO Minecraft Microworld and foam pick axe

“We are always striving to make the shopping experience better for holiday gift givers,” said Bob Puzon, GameStop’s vice president of merchandising. “GameStop Kids takes that one step further by having the hottest brands and products that people of all ages can love – from Star Wars and LEGO to modern favorites like Skylanders Giants.”