Just for Kids

Just for Kids

Leading Internet subscription service for movies and TV shows, Netflix, says its “Just for Kids” section is now available to Netflix members in the U.S. on the Nintendo Wii game console.

Simply selecting Just for Kids within the Netflix app for Wii takes Netflix members to a section that’s for their children 12 and under. Parents and kids can click on their favorite kids characters – from “Phineas and Ferb” to “Elmo” – and find a broad selection of TV shows and movies featuring that character.

The Netflix Just for Kids section lets users scroll through row after row of TV shows and movies organized by easy-to-understand genres like superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of the plot of each title.

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Netflix uses ratings and reviews from Common Sense Media in developing the selections. Common Sense Media provides independent ratings, reviews, and information to help parents make media choices.

Kids are among the most ardent watchers of TV shows and movies. Almost half of the more than 20 million Netflix accounts have been used to instantly watch at least two titles made for kids in the last three months, says the company.

The Netflix Just for Kids section is currently available in the U.S. on PC, Mac and the Wii console. Similar functionality will come to many other devices over the next year. It was announced today, Nov. 22.

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