Popular Web and TV Hangouts for Youth
YouTube is the highest ranked social media brand in equity among Americans 13 to 24 years old, based on results from the 2012 Harris Poll Youth EquiTrend study from Harris Interactive. However, when social media is compared to television, Kids…
Stop the Texts and Stop the Wrecks
Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the…














