Getting Children Outside to Discover the Forest
In an effort to encourage children to spend more time outdoors and reconnect with nature, the USDA Forest Service and the Ad Council have announced that they are joining Universal Pictures to launch a series of public service advertisements (PSAs)….
Popular Web and TV Hangouts for Youth
YouTube is the highest ranked social media brand in equity among Americans 13 to 24 years old, based on results from the 2012 Harris Poll Youth EquiTrend study from Harris Interactive. However, when social media is compared to television, Kids…
Stop the Texts and Stop the Wrecks
Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the…
Happy to Be Me: An Anti-Bullying Discussion
A children’s television show hosted this month a panel of anti-bullying experts, which included a representative from nonprofit Committee for Children, creators of the Steps to Respect bullying prevention curriculum that recently showed positive effects on bullying behaviors in a…
What Parents and Kids Need to Know about Nature
Children in the U.S. spend 50 percent less time outdoors than they did 20 years ago. In an effort to motivate families and their children to get outside more often and re-connect with nature, the USDA Forest Service and the…

























