Honey Maid launches the Made Co. initiative, a contest series through which kids ages 6-12 will have the chance to win opportunities to have their ideas brought to life with the help of industry experts.
Made Co. was developed to encourage kids to cultivate their imagination and creativity, and inspire them to make things.
The Honey Maid brand will work with a rotating roster of project experts from a variety of industries including clothing designers, game and toy makers, and book publishers, among others.
These experts will post project briefs on the www.HoneyMaid.com/MadeCo site, calling for kids to submit their best and brightest ideas for consideration.
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Along with Honey Maid, the industry experts will review submissions and select one winning idea per project brief to be professionally created, with the help of the winning applicant.
“As a trusted name for more than 85 years, Honey Maid is a wholesome snack brand that has always fueled kids’ creativity through everything from making graham cracker houses to making S’mores,” said Gary Osifchin, senior marketing director, Mondelez International.
Made Co. launch projects include a book produced by HarperCollins Publishers, a Phineas and Ferb Best Day Ever animated drawing workshop by Disney, and Create the Next Miniclip Hero
Photo courtesy: Mondelez International