Hyundai Motor America and its dealers have announced a commitment to break through a major milestone of $57 million in total donations to pediatric cancer research through their nonprofit foundation, Hyundai Hope On Wheels.
This level of funding places Hyundai among the leading funders of pediatric cancer research in the nation. As part of its 14th year in the fight against pediatric cancer, Hyundai’s president and CEO John Krafcik announced the 2012 effort and named C.J. George, a 13-year-old South Florida native and cancer survivor, the 2012-2013 Hope On Wheels National Youth Ambassador.
Hope On Wheels primarily provides funds to nonprofit children’s hospitals across the U.S. for pediatric cancer research and seeks to build public awareness about the importance of this cause.
The program is funded by Hyundai and its U.S. dealers. With every new vehicle sold in the U.S., Hyundai customers join Hyundai and its dealers in funding important life-saving research.
Planned activities for 2012 will include a national grant donation tour, a nationwide 5K race series, an online social media campaign and a partnership with the Childhood Cancer Congressional Caucus.
For the third consecutive year, during National Childhood Cancer Awareness Month in September, Hope On Wheels will conduct a comprehensive campaign to raise greater awareness about pediatric cancer and the need to fund critical research to find a cure.