Amazon introduced Wednesday its Fire HD Kids Edition. It is claimed to be the first tablet built from the ground up for kids (and their parents).
Fire HD Kids Edition is built around three ideas:
1. Despite best intentions, kids break things—Fire HD Kids Edition has 2-year worry-free guarantee—“if they break it, we’ll replace it. No questions asked,” says the company.
2. Parents don’t want to worry about the bill—the Kids Edition includes a year of Amazon FreeTime Unlimited so kids get unlimited access to 5,000 books, movies, TV shows, educational apps, and games—at no additional cost.
3. Kids want a real tablet, not a toy—the Kids Edition features a quad-core processor, a vivid HD display, front- and rear-facing cameras, Dolby Digital audio, and access to Amazon’s content ecosystem of over 33 million movies, TV shows, songs, books, and Android apps and games.
“Fire HD Kids Edition is a real tablet, not a toy,” said Peter Larsen, VP, Amazon Devices. “Kids break things, so we added a 2-year, no-questions-asked, worry-free guarantee. Plus, you’ll never be surprised by a bill—it comes with a year of FreeTime Unlimited, which includes over 5,000 books, movies, TV episodes, educational apps, and games at no additional cost.”
Fire HD Kids Edition is $149 for a 6” tablet and $189 for a 7”, and is available for pre-order.