Pencils of Promise (PoP), an organization dedicated to increasing access to quality education in the developing world, announced Monday its Schools4All campaign featuring Justin Bieber and a chance to win a school visit through a $25 contribution.
On the heels of his “What Did Justin Say” viral video directing people to sign up at WhatDidJustinSay.com to hear his newest announcement, the singer reveals a new PSA challenging his fans to provide children around the world with quality education by fundraising to build new schools.
The grand prize winning middle or high school will receive a visit from Bieber and Pencils of Promise founder Adam Braun.
Recently, Adam Braun, founder and executive director of Pencils of Promise, discussed the challenges in the current education system and PoP’s approach to help children, in an exclusive interview with Rakesh Raman, managing editor, Raman Media Network. (Read: Adam Braun Makes a Penciled Promise to Children)
“I wanted to give every one of my fans a chance to help others and bring me to their school for just $25,” says Justin Bieber. “The Schools4All campaign is a way for us young people to make a change, and I’ll get to thank an entire school in person.”
“Pencils of Promise was founded with just $25,” explains Adam Braun. “Today we can educate a new child with every $25 donation, and this campaign will enable thousands of students to help other children around the world.”
Just $25 educates a child in a Pencils of Promise school. Starting Monday through January 31, 2013, every $25 raised will count as a lottery ticket entry for a visit from Bieber and Braun.
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Any student can create or join their school’s fundraising team at Schools4All.org. After signing up, they can fundraise with their school to earn lottery tickets. At the end of the campaign, Pencils of Promise will pull one winning lottery ticket to win the grand prize. The top 3 fundraising schools will win free flights for selected students to meet Bieber at the Grand Prize winning school visit.
New to the program this year, Schools4All partners with Alloy Digital, a leading next generation media company for the 12-34 demographic and top-10 video network, to broadcast exclusive interviews with Bieber and behind-the-scenes footage from his PSA shoot on its entertainment channels, ClevverTV and Teen.com.
Additionally, Teen.com will invite students to submit photos and blog entries about their participation and will highlight select entries during the course of the campaign at Teen.com/pencilsofpromise.
In the picture above: Justin Bieber and Pencils of Promise Founder Adam Braun Support Schools4All Campaign.