This back-to-school season, apparel and accessories brand Old Navy asked kids at Boys & Girls Clubs in the U.S. what it means to be #Unlimited.
The result? An inspirational song and music video featuring some of AwesomenessTV’s biggest stars that launched Tuesday on youtube.com/oldnavy.
Building on its mission to give every child the resources they need to be #Unlimited, Old Navy is holding a fundraising campaign to donate up to $US500,000 to benefit Boys & Girls Clubs of America (BGCA) and Boys and Girls Clubs of Canada (BGCC).
An in-store donation drive will run from July 24 to August 19, 2015 in Old Navy stores in the U.S. (excluding Puerto Rico) and Canada.
In partnership with AwesomenessTV, a multi-platform media company owned by DreamWorks Animation, Old Navy interviewed kids at Boys & Girls Clubs from San Francisco to New York City about what makes them feel #Unlimited.
Their words inspired a new song that Old Navy hopes will empower kids of all ages this back-to-school season.
Written by acclaimed music producer Cisco Adler and Alex Aiono, the song is performed by AwesomenessTV talents Alex Aiono, Cimorelli, Jordyn Jones, Josh Levi, Mahogany Lox and YouTuber Megan Nicole.
YouTube music video director and musician Kurt Hugo Schneider directed the video and captured it in one continuous take.