Read, Learn and Be Merry

Read, Learn and Be Merry

Santa Claus is coming to town early this season for 305 participants of Save the Children’s literacy programs. The event will be held at Augusta Elementary School in Augusta, Ark.

A Noerr Programs Santa, with a natural beard and a real belly laugh, will leave his temporary residence at Simon Property Group’s McCain Mall in North Little Rock to mark the launch of “Read, Learn and Be Merry”.

He will arrive by sleigh, bearing books that support a “Read, Learn and Be Merry” mission. At this annual early-literacy campaign, sponsored by Noerr and Save the Children, Santa will read a classic Christmas tale to children from kindergarten through fifth grades and deliver a new book to each child on behalf of Scholastic, Inc.

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In support of the literacy campaign, the First Lady of Arkansas, Ginger Beebe, will be accompanied by members of Save the Children’s Arkansas Leadership Council. She will help hand out books and talk to the children about the importance of a good education.

Save the Children and The Noerr Programs have teamed up for the third year of “The Santa Cause,” a partnership that values the act of giving back by emphasizing the importance of education support for underserved children living in rural America. Since the partnership began, Noerr has collected more than $325,000 to benefit children in need throughout the country.

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Little Rock’s celebrity Santa is Santa Bird, a graduate of Noerr’s Santa University. He holds court during the holiday season at McCain Mall in North Little Rock. Donations for Save the Children will be collected throughout the holiday season at The Santa Photo Experience at all Noerr Santa locations, including McCain Mall.

The program is scheduled for Tuesday, Nov. 27, 1:30- 3:00 p.m. More information is at: and

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