The Bully Effect

The Bully Effect

Cartoon Network continues its conversation with kids and families about speaking up against bullying with a special presentation of The Bully Effect on Sunday, April 28 at 5:30 and 8 p.m. (ET/PT).

Produced in partnership with Cartoon Network as part of its Stop Bullying: Speak Up initiative and presented commercial-free, The Bully Effect is a half-hour CNN original documentary abridged for family audiences.

It features additional original content, including a special introduction by Cartoon Network President/COO Stuart Snyder as well as a candid conversation with CNN anchor Anderson Cooper, who hosts the documentary.

[ Also Read: Bullying Prevention Ads to Empower Parents ]

Meanwhile, Submit, a cyberbullying documentary, is taking the anti-cyberbullying campaign nationwide (U.S.) to promote educational efforts in combating cyberbullying, sexting, and bullying, and finding solutions to these social issues. (Read: Submit: a Film to Combat Sexting and Bullying)

Concurrent with and immediately following both telecasts of The Bully Effect, author and bullying prevention expert Rosalind Wiseman will host an exclusive, live online chat at to answer questions from youth, parents and educators.

The Bully Effect chronicles the journey of 14-year-old Alex Libby, whose emotional life is both restored and wonderfully activated because someone spoke up in his defense against bullying.

In 2011, filmmaker Lee Hirsch embedded himself in schools across America and captured footage so raw and eye-opening, it sounded alarm bells and helped create a tipping point about how critical the issue of bullying has become.

[ Also Read: Happy to Be Me: An Anti-Bullying Discussion ]

Hirsch documented a then 12-year-old Alex, who was confronted with slurs, threats and beatings on the school bus nearly every day. Following supportive intervention from an adult on his behalf, today he has become an anti-bullying rock star with appearances on national television and a visit to the White House.

The Bully Effect documentary will be posted on the website starting Monday, April 29 at 10 a.m. for free, ongoing viewing by students, parents, educators and community leaders.

Further viewing of The Bully Effect across multiple digital platforms will be available on and to cable and satellite customers through VOD for two weeks following the premiere telecast.

In the picture above: Victimized by bullying, Alex Libby is the focus of Cartoon Network’s The Bully Effect

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