Academy Award-nominated actress Viola Davis has announced, alongside The Safeway Foundation and the Entertainment Industry Foundation (EIF), that she will continue her role as Ambassador for a second year with Hunger Is, a joint charitable program designed to raise awareness and funds to fight childhood hunger in America. The year-round PSA campaign will be featured in select Safeway Albertsons stores during the month of April.
Safeway and Albertsons shoppers will have the opportunity to fight childhood hunger by giving during an in-store childhood hunger awareness fundraiser during the month of April at more than 1,700 Safeway Albertsons family stores across the America.
The year-round campaign will work to encourage individuals and communities to come together in an effort to improve access to healthy foods and develop a lasting solution to childhood hunger.
“I am honored to join the Safeway Foundation and the Entertainment Industry Foundation for a second year as we continue our mission to eradicate childhood hunger in America,” said Davis.
Funds raised through the initiative will go toward programs focused on eradicating childhood hunger and improving health-related outcomes for hungry children and their families.
During the inaugural year, Hunger Is awarded over $1.3 million in grants to 198 local charities to connect hungry children living in neighborhoods to healthy food throughout the country.