Before classes go into session, jcpenney (NYSE: JCP) is helping students start the school year in style with an array of this season’s fashion items topped with free haircuts for kids at all jcp salons in August.
The Company will debut its Shops concept for Levi’s, i jeans by Buffalo and The Original Arizona Jean Co., offering back-to-school shoppers a collection of denim brands in a new store environment.
“The back-to-school season presents the perfect opportunity to offer free haircuts for kids and unveil our new Shops, giving customers a first glimpse of what will soon be an entirely new retail experience,” said Ron Johnson, chief executive officer of jcpenney.
“We know how important it is for kids to make a great first impression and with low prices every day, jcpenney is making it easier for parents to shop without having to wait for a sale.”
Nearly 700 jcpenney stores were renovated to make room for the first installment of brand Shops opening Aug. 1. Over the next few years, jcpenney stores will visually transform into a collection of Shops showcasing major apparel and home brands for every style and budget, says the company.