Through the new online letter collection component of Macy’s Believe campaign, customers were able to create and send a digital letter to Santa to benefit Make-A-Wish while having the opportunity to participate in Macy’s Guinness World Records official attempt for the longest wish list to Santa.
Through the support of customers, Macy’s set a new Guinness World Records title with 121,138 wishes, beating the previous record that was set in 2012 at 75,954 wishes.
Now Macy’s official carrier of holiday happiness, Gadget the Elf, will embark on a magical adventure from New York City to Santa’s doorstep to deliver a 1.88-mile-long scroll filled with wishes, just in time for Christmas Eve.
“We are so grateful for the enthusiastic support of our associates and customers for Macy’s Believe campaign each year,” said Martine Reardon, chief marketing officer for Macy’s.“This season, we have even more to celebrate with our new Guinness World Records title for the longest wish list to Santa.”
With the longest wish list to Santa now complete, Macy’s has entrusted the amazing journey of delivering these wishes to one of Santa’s special elves, Gadget. By way of train, plane, sled and even a reindeer, Gadget will face a whirlwind expedition in order to deliver children’s wishes to Santa before Christmas Eve.
People can follow his journey as he travels from New York City to Santa’s house, making stops at iconic landmarks and spreading holiday cheer along the way. The adventure will also come to life via Gadget’s social media channels.
This year marks the seventh annual Macy’s Believe campaign, which invites customers to share in the season’s spirit of goodwill and generosity.
“Macy’s Great Santa Wish List Adventure” was created and produced by Macy’s and JWT.