NBC will launch NBC Kids, a new Saturday morning programming block designed specifically to address the developmental needs of preschool-aged children, premiering on Saturday, July 7.
Programmed by the kids experts at Sprout, a leading 24-hour preschool television channel, this new three-hour block will feature educational series that promote active, healthy lifestyles for younger children.
NBC Kids will include the U.S. broadcast premieres of preschool series “The Wiggles,” Sprout’s “Noodle & Doodle,” Jim Henson’s “Pajanimals,” “Poppy Cat,” “Justin Time,” as well as “LazyTown,” designed to encourage healthy eating and exercise.
The announcement was made Wednesday jointly by Robert Greenblatt, chairman of NBC Entertainment, and Sandy Wax, president of Sprout.
The five-time, Emmy Award-winning NBC.com streams full episodes and provides original content for NBC entertainment shows online and through apps for mobile and tablet devices.
Sprout is a partnership among NBCUniversal, PBS, Sesame Workshop and Apax Funds.