The United States Potato Board (USPB) and The Kids Cook Monday have announced a partnership designed to educate families about delicious and nutritious potato recipes that they can enjoy cooking and eating together at home, even on a busy weeknight.
The Kids Cook Monday (TKCM) is a part of The Monday Campaigns, a non-profit public health initiative associated with Johns Hopkins, Columbia and Syracuse universities that dedicates the first day of every week to health.
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TKCM encourages families to set aside the first night of every week for cooking and eating together as a family, an initiative supported by USPB.
“The US Potato Board is thrilled to be partnering with The Kids Cook Monday,” said Meredith Myers, global consumer marketing manager for the USPB. “Potatoes truly act as a blank canvas for a variety of flavors, which also makes them a very family-friendly vegetable.”
The USPB and TKCM partnership will include the creation of an eCookbook which will offer a year’s worth of Monday meal suggestions (52 recipes) that families can cook and enjoy together.
In addition, the USPB and TKCM will be sharing recipes across one another’s online properties, including websites and social media, to help promote the goals of both organizations, including increasing potato consumption and encouraging families to cook and eat together.