The Georgia Center for Child Advocacy (GCCA) announced today the launch of its #WeStandTogether Lip Sync Challenge.
It is an initiative focused on empowering survivors of childhood abuse and their supporters to lend their voices to children who feel like they don’t have one.
The Lip Sync Challenge encourages everyone to raise awareness for the cause by recording themselves lip-syncing a song of support on the musical.ly app and sharing that tune via the hashtag #WeStandTogether.
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The effort kicked off with a video featuring child actors Owen Vaccaro (“Mother’s Day”; “Daddy’s Home”) and Ava Zagoria lip-syncing to Rachel Platten’s current hit “Stand By You.” The campaign aligns with National Child Abuse Prevention Month, which takes place in April every year.
“Our hope is that activities during the month of April like the #WeStandTogether Lip Sync Challenge will help everyone feel better prepared to protect the children in their lives,” said Sheila Ryan, CEO of the GCCA. “Each year, GCCA serves more than 700 children who have experienced sexual abuse, physical abuse or have been witnesses to violence.”
Facts about child abuse:
- One in 10 children will be sexually abused
- 1,580 children died from abuse and neglect in 2014
- A report of child abuse is made every ten seconds
- Child protection agencies receive more than 3.6 million referrals every year involving more than 6.6 million children
- The U.S. has one of the worst records among industrialized nations — losing on average between four and seven children every day to abuse
“I’m glad that my friend Ava and I can do something meaningful to bring attention to this important issue,” said Owen Vaccaro, who is featured in the new ensemble comedy “Mother’s Day,” which opens on April 29 and stars Julia Roberts, Jennifer Aniston, Kate Hudson and Jason Sudeikis.
In support of the Lip Sync Challenge, Owen will be tweeting (@OwenVaccaro) and also promoting the campaign at press events for the film.
Recording star Rachel Platten (@RachelPlatten) donated the rights to her song to be used in the campaign and Moxie’s content creation team, Unit3C, concepted and produced the campaign’s promotional video, which was directed by Thomas Bingham.
The Atlanta-based agency, which was founded in 2000 by GCCA Board Member Kris Zagoria Pinto, is also donating strategy and execution resources to ensure the campaign reaches as many people as possible.
Social media app musical.ly is donating promotional space within its Challenge feature to expose the hashtags and campaign to its users.