Regardless the final scores of all NBA games played during Hoops for St. Jude Week March 7-13, the winners will be the kids at St. Jude Children’s Research Hospital.
Every matchup will help the hospital raise awareness and increase support to fight childhood cancer and other deadly diseases.
The NBA Family will shine a light on the work of St. Jude through online, social media and in-game promotions such as hosting and highlighting local patients in-arena. NBA coaches will also wear St. Jude lapel pins during games.
St. Jude ambassadors – players and coaches who contribute to and regularly visit and encourage others to support the patients, their families and others at St. Jude – will also use their social media channels, personal appearances and interviews to help raise awareness of St. Jude and its mission to save the lives of children battling cancer and other deadly diseases.
New ambassadors for this year’s Hoops for St. Jude campaign are players Greg Monroe (Detroit Pistons), Mike Conley (Memphis Grizzlies), Mario Chalmers (Miami Heat), and coaches Monty Williams (New Orleans Pelicans), Rick Carlisle (Dallas Mavericks) and Mike Brown (Cleveland Cavaliers).
NBA Cares is the league’s global social responsibility program that builds on the NBA’s mission of addressing important social issues in the United States and around the world.