Direct selling company Amway announced Friday that during the span of 24 hours on Nov. 20, more than 15,000 Amway business owners and employees mobilized to serve children’s causes in their communities.
In 57 countries, together they volunteered 35,425 service hours through 304 projects benefitting more than 100,000 children, says the company.
The Amway One By One Campaign for Children Universal Children’s Day was the culmination of activities celebrating the Campaign’s 10th anniversary.
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“Amway is a people business, and our people live and work in communities all across the world,” said Todd Woodward, vice president for Amway brand, public relations and corporate social responsibility.
“For one day, we aligned as a global company to make the lives of the children and families in the communities we serve a little better.”
Since the Amway One By One campaign launched in 2003, its focus has been to assist children in need around the world.
In 10 years, Amway business owners and employees have impacted the lives of 10 million children, logged 2.7 million volunteer hours, and raised $190 million for programs, according to the company.
Employees and distributors also chronicled their participation in Amway Universal Children’s Day by using the #amwayonebyone. The hashtag populated an Instagram map on www.amwayonebyone.com in real time.